| How to be a Search Engine Optimizer ? |
| Saturday, 16 February 2008 | |||
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“I wanted a website to promote my company not to bury it down...
Where is my website Mr.web designer, I can't find it when I search for my products on Google. Why did I make a website then if the customers don't visit it ??? please solve ...” Angry Customer 2000 - forever I'll start the article with another fact that says "every website owner wants his website to be visited by his aimed audience".. very simple right ?! yea this is very simple. and even more simple any website is useless unless it's visited. So Mr.Angry Customer was right about what he claimed. As we are web designers we have to solve that. 1.What we need to do? 2.How we'll do it ? This is what we will discuss in our article. What we need to do?
What we need to do to solve Mr.Angry's problem is something called "Search Engine Optimization (SEO)" scientifically:“(SEO) is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site.
” Bruce Clay. So the main purpose is to increase web visitor counts which called (Ranking) By increasing the chance of viewing the website links in the Search Engine Result Pages or the (SERP). So if my website is talking about a certain product, I will have to know how the visitor search for this product on Google (Search Query). When knowing that I have to take the (Keywords) that I expect the searcher will write and assign them to certain HTML elements in my website pages to let the keywords and the search queries meet each others. Is it so easy ??! Actually it was easy in the web old ages but now “Yahoo indexed more than 19.2 billion web documents, 1.6 billion images, and over 50 million audio and video files. ”
I'm sure that it exceeded 30 billion pages by the end of 2007. Yahoo search blog. what does that mean ?! That means anything you will publish more or less will has another online copy. So the problem now how make our website visible in the SERP with the massive number of competitors. lets see .. How we'll do it ?
 What we are going to talk about now is the free and unpaid SEO or what called (Organic SEO).SEO is not a complementary job it's absolutely essential, so we have to take care of it as taking care of the website development. First of all we need to follow three rules: 1. Don't guarantee 2. Don't be in a harry 3. Don't fool the search engine Never guarantee that you can raise a website rank actually Google itself doesn't guarantee his service that he'll index any website even if we follow all of the standard guidelines. “there's no guarantee that our spiders will find a particular site, following these guidelines should increase your site's chances of showing up in our search results”
Also you have to be patient to sea results after optimizing. You have to learn your customer to wait for the search engines. indexing a new website in Google may take up to 1 month.Google webmaster help center The last thing is: don't even think in making tricks on the search engine that called (clocking). All of the big search engines know about these tricks and they give penalties by not showing the website on its SERPs anymore. An example for those tricks is to write your keywords unseen by giving its font the same color of the background. By following the previous conditions you'll guarantee for yourself a safe and good start. Well.. lets take a deep breath and get down to businesses The organizing of a SEO job always differ from a SEOer to another for me this is how I like to it: 1. The domain name registration
Domain names is one of the most important elements in a SEO job, as you mention it's always visible in the any search result. sol lets take some tips for this issue:. Words separation is a lovely thing ex: behappy-design.com is much better than behappydesign.com. . Shorter is better. . Domain names must include a keyword for the business. ex: behappy-design.com is better than be-happy.com 2. Search engine indexing
This step have to be done after the domain name registration to give the search engine the time to index the domain till the rest of the website is finished.here are the links to follow to index your website in each search engine: . Google indexing . Yahoo indexing . Live Search (msn) indexing 3. Keyword selection (the most important)
The most important step in the whole process, what you have to make sure of is that you gave it its proper time. Spend time on select the most proper keywords and you'll get revenue. Better keywords selection directly means better SEO job. So please give this process some more time it deserve it.In the next article we'll continue from here how to select the most proper keywords for a website. to be continued...
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